Panel Discussion


Wednesday, October 20, 2021



The growing role of Media for Equity in the global expansion of startups

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Disruption in media is creating better opportunities.In a market filled with rapid change and uncertainty, D2C startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue.

Media for Equity emerged as a complementary investment option to traditional venture capital. Hundreds of startups and major media groups have adopted this model to grow revenue, enhance brand equity, and expand internationally. Although this model presents extensive opportunities, media for equity remains an untapped investment opportunity for many other startups and media groups around the world.

On this live panel discussion, Grai Venture‘s Diana Florescu discusses the evolution of Media for Equity with Niko Marcel Waesche (Fund Manager at ITV AdVentures) and Neville Taraporewalla (President at Bennett Coleman and Co. Ltd. Times Group, North America), Boris Hodakel (CEO at Feel).

Start Date

Wednesday, October 20, 2021


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Key topics of discussion

  • What is media for equity? The evolution of this model across different international hubs
  • How can a Media for Equity investment add value to a startup?
  • How best to engage with Media for Equity funds as an entrepreneur?
  • For Media for Equity funds, what is the best approach to attract startups and scaleups?
  • How VCs and media funds can work together

Our Speakers

Boris Hodakel

CEO at Feel

Boris began his career in the insurance industry holding numerous roles from technical assistance to business development, before heading up a sales division. It is as head of sales, where Boris’s passion for leading others and his entrepreneurial spirit was developed. In 2012 he was headhunted to oversee all marketing functions at a new start-up where Boris helped scale the business to its market-leading position. In 2014, an opportunity arose for Boris to relocate to London, where he set up his first business a SaaS marketplace for garment manufacturing - Sewport. It was then, he fell in love with the subscription-based model and product development, which he then applied at his current company - Feel, a wellness and nutrition D2C brand.

Niko Marcel Waesche

Fund Manager, ITV AdVentures

Niko is a veteran of the media industry. Based in London, Niko was GfK’s Global Industry Head for Media and Entertainment, leading worldwide teams providing research and data services to media clients. At IBM, he was responsible for the Media and Entertainment Industry in Europe, supporting the digital transformation of key accounts and running an €200m outsourcing programme for one of Europe’s largest broadcasters. Prior to his role at ITV, Niko co-founded Berlin-based German Media Pool, Germany’s largest independent media-for-equity fund. During his time at German Media Pool, the fund invested approximately €300m in gross media value in 30 portfolio companies.

Neville Taraporewalla

President of Times Group, North America

Neville is the President & Board Director of BCCL Worldwide Inc [The Times Group, North America] based in the San Francisco Bay Area and heads the North American operations of media conglomerate Bennett Coleman & Co Ltd (BCCL), The Times of India Group. Having set up the US operations, Neville has been responsible for overseeing the groups strategic investment arm Brand Capital International and built the consumer advertising business from North America for its media assets. Prior to his current role, Neville has held senior executive leadership positions as General Manager at Microsoft Corporation, India.

Moderated by

Diana Florescu

Managing Partner at Grai Ventures

In the last seven years, she has held various marketing and sales roles working at all levels up to CxO. Her projects span multiple sectors including technology, gaming, consulting, media and entertainment, retail, among others.Formerly she led global marketing at Startupbootcamp and Rainmaking, two of the world’s largest network of accelerators and corporate innovation companies. She is a board member of Wolves Summit, CEE’s largest tech conference.She has honed her global perspectives by working and living in five countries including the UK, USA, Qatar, Germany and Romania. In 2016 she was awarded Lloyd’s Banking People’s Choice. Diana is a UCL MSc Entrepreneurship Graduate.

Discover the right route to startup investment and choose the best investor match

Register here

Thursday, April 23rd

4 pm CET/11 am EST

Who is this event for?

  • Senior media leaders and owners of broadcasting studios who want to learn more about the business structure of a media for equity deal.
  • VCs who want to leverage media for equity alongside cash-based investment rounds to achieve higher equity returns in a shorter timeframe.
  • “Direct to Consumer” revenue-generating startups who have raised an initial round of investment, have a proven product available on the market, and are looking to grow revenue and scale cross-border.

Watch the panel discussion to learn more about the growing role of Media for Equity within the Venture Capital landscape

Watch video

Thursday, April 23rd

4 pm CET/11 am EST

We can work with your team

Sponsor new research

Understand the media landscape in your region and its readiness for Media for Equity investments

Build strong brand reputation and benefit from ongoing exposure

Grow relationships and gain direct access to your target market

Investor Services

Widen your net of potential investment opportunities

Increase your chances of exclusivity - tap into overlooked markets in Europe

Connect with international Media Funds from the US, Asia, Canada and Europe, and support each other's portfolio of companies

Startup Fundraising

Help you choose the right route to investment - be it Media for Equity, Private Equity of a combination of both

Help you choose the best investor match

Refine your pitch and produce the marketing collaterals to make you stand out

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