Recent headlines about large valuations and big funding rounds hide the fact that a huge number of venture-backed startups fail. 34% of startups fail because they lack a product-market fit whilst a further 22% do so because of little understanding of marketing strategies and how the media works.
To advertise their business, founders often rely on digital marketing, as an affordable and accessible medium. But most “Direct to Consumer” startups need to reach out further to get new customers.
Leveraging TV advertising requires an extensive amount of capital and knowledge of media, and it’s no secret that venture capitalists don’t like putting millions of euros into marketing avenues unless they’re absolutely sure it’s working.
As a result, a new financial model called “Media for Equity” has started gaining prominence among Western media and startups offering fast-growing companies access to advertising inventory in exchange for equity stakes or revenue share arrangements.
Whilst large TV stations in Western Europe such as ProSieben, Channel 4, Mediaset, and Media Funds such as German Media Pool have proven that the model works, "Media for Equity" still remains an untapped financial model in Eastern Europe.
Join senior media experts and founders to discuss the evolution of Media for Equity as a driver for revenue growth and diversification, the challenges to successful implementation, and the best practices to overcome them.